Software helps firms track online activity
For small businesses, dropping a sales lead every now and then used to be part of life – too many e-mails and inquiries, too little time.
But these days, every lead counts, and Santa Barbara-based Moonray is targeting small businesses with new marketing software designed to keep potential customers from slipping away.
The Web-based system is called SendPepper and it was rolled out about six weeks ago. It’s an automated system that can track how potential customers visit and use a company’s Web site and follow up with them offline with a personalized postcard.
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