November 13, 2024
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Tourism’s rising tide

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[media-credit name=”Lora Wereb photo” align=”alignright” width=”300″][/media-credit]

Visitors to Stearns Wharf, one of Santa Barbara's top tourist attractions

After a brighter than expected 2010, the tri-county tourism industry starts 2011 with a little spring in its step.

Travel forecasters say 2011 will be a year for slow growth and recovery, after a rough few years. “Southern California will be at or about stabile levels of occupancy,” said Bruce Baltkin, a researcher with Colliers PKF Consulting USA, at a November 2010 tourism forecast for the county.

Santa Barbara County has “a really good mix of affordable and luxury properties,” Baltkin said, and its outlook is helped by the fact that no new properties are expected to come out of the pipeline this year.

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