RingRevenue dials up new software focus
IN THIS ARTICLE
- Technology Topic
- Staff Report Author
By Staff Report Friday, October 18th, 2013
RingRevenue, the region’s fastest-growing company last year, has rebranded itself with a focus on its marketing software for corporate customers and added an executive from Salesforce.com’s acquisition team to its board of directors.
The Santa Barbara company’s new name will be Invoca. The firm makes a software platform that lets marketers insert unique telephone numbers into campaigns and then filter, track and give credit for incoming calls.