Deckers takes Apple-store strategy with Goleta shops
The flagship store features Deckers’ footwear brands and highlights its recent efforts to build out its own retail infrastructure worldwide. It also shows off Deckers’ so-called “omnichannel” strategy, whereby shoppers can, for example, try shoes on in the store and complete their orders online.
AmeriFlex celebrates 25 years of helping entrepreneurs
After a quarter century in an industry that’s changed tremendously, AmeriFlex Financial Services is gearing up for its biggest year.
Op/ed: Putting the leadership into thought leadership
It’s becoming an increasingly important aspect of a company’s marketing strategy, but in my experience, many executives are uncomfortable about the idea of being thought leaders.
Startup Paso Robles wine brand Chronic Cellars purchased
Novato-based Winery Exchange has purchased Chronic Cellars out of Paso Robles, a young winery known for its red-wine blends and counter-culture branding. Terms of the deal were not disclosed. Chronic Cellars is best known for red blends such as its zinfandel-based Purple Paradise and its syrah-based Sofa King Bueno, Winery Exchange said in a Read More →
