Targeted marketing key to loyal customers
By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →
Trump can learn lessons from another ‘Apprentice’
Watching the opening episode of “Celebrity Apprentice” on Jan. 2 brought back memories of another political outsider who won public office running for the first time with a message of reform. That person, of course, is Arnold Schwarzenegger, who was inaugurated as California’s 38th governor 14 years ago this month. Like Donald J. Trump, he Read More →
Dubroff: 2017 editorial calendar for PCBT shaping up nicely
With a new year just getting under way, I thought I would exercise my editor’s privilege and introduce some of our new editorial calendar concepts for 2017. After a fine start in 2016, we’re bringing back the Central Coast Innovation Awards with its “Startup Village” of university and community entrepreneurs. We’re also streamlining our categories Read More →
Corporate tax cut could fuel biotech mergers, acquisitions
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Hotels going up across Tri-Counties to meet demand
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New wage rules, immigration policies might hurt farmers
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Macy’s closings in Tri-Counties sign of shopping shift
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