New Apple smart speaker doesn’t faze Santa Barbara’s Sonos
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By Marissa Nall Friday, June 30th, 2017
Santa Barbara-based Sonos was a pioneer in smart speakers but faces a challenge from Apple’s new HomePod. The arrival of Apple in the home command speaker space puts it once more in competition with Santa Barbara audio equipment maker Sonos. But the renewed rivalry could spell expansion for a market where Sonos already is tuning…