November 12, 2024
Loading...
You are here:  Home  >  Latest news  >  Current Article

Marketing analytics firm Invoca banking on artificial intelligence

IN THIS ARTICLE

Invoca is integrating artificial intelligence into its Voice Marketing Cloud products. As machines and software get smarter, so too will telemarketers. Santa Barbara-based phone call marketing analytics firm Invoca announced Aug. 7 that it would integrate artificial intelligence into its Voice Marketing Cloud products, gleaning information like language patterns from customer calls. And the new…

Subscribe

    This article is only available to Business Times subscribers
  • Subscribers: or REGISTER for complete digital access.
  • Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists.
  • Check the STATUS of your Subscription Account.