Santa Barbara County vintners seek more money for marketing
IN THIS ARTICLE
- Agribusiness Topic
- Veronica Graff Author
By Veronica Graff Friday, July 5th, 2019
Visitors enjoy a tour of a Santa Barbara County vineyard. Such experiences are key to direct-to-consumer sales. Santa Barbara County has established itself as wine country, but it lags behind the Paso Robles area because of a lack of funding for marketing. Vintners came together to discuss the county’s competitive disadvantage at the “Santa Barbara…