December 18, 2024
Loading...
You are here:  Home  >  Latest news  >  Current Article

The Trade Desk’s faith in connected TV advertising pays off

IN THIS ARTICLE

The Trade Desk CEO Jeff Green’s faith in the future of connected TV advertising was rewarded when Amazon announced that it was opening up its CTV apps to other ad-buying technologies. Shares for the Ventura programmatic advertising platform had slipped back down around 6 percent July 29 after surging to a new 52-week high of…

Subscribe

    This article is only available to Business Times subscribers
  • Subscribers: or REGISTER for complete digital access.
  • Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists.
  • Check the STATUS of your Subscription Account.