The Trade Desk CEO Jeff Green’s faith in the future of connected TV advertising was rewarded when Amazon announced that it was opening up its CTV apps to other ad-buying technologies. Shares for the Ventura programmatic advertising platform had slipped back down around 6 percent July 29 after surging to a new 52-week high of…
This article is only available to Business Times subscribers
Subscribers: LOG IN or REGISTER for complete digital access.
Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists.