By Jorge Mercado Monday, March 6th, 2023

Chartbeat, one of the leading content analysis software firms for the digital publishing industry, announced that it has purchased two companies, Lineup Systems and Tubular Labs, for an undisclosed amount on March 2.

Lineup is an advertising & subscription revenue management software platform while Tubular is a social video measurement & intelligence software platform.

Chartbeat is based in New York and its analytics software is used by some of the world’s biggest media organizations, including The New York Times, CNN, The Washington Post, the BBC and ESPN.

But, it is backed by Cuadrilla Capital, a Santa Barbara-based private equity firm that invests in cloud software companies. It was founded in 2021 and acquired Chartbeat in 2022.

The combination of Chartbeat, Lineup and Tubular creates an end-to-end media operations software platform, providing content management, audience management and revenue management solutions, according to the company’s press release.

“Chartbeat is shaping the future of media operations, integrating complementary technology platforms that empower digital publishers to innovate and grow,” Jonah Sulak and Vikram Abraham, co-founders and managing partners at Cuadrilla, said in a press release.

“Our investment, which brings together three leaders in the media software market, reflects our conviction in transforming this industry by delivering a system of engagement that translates content viewership into engaged audiences into optimized advertising & subscription revenues.”

Lincoln International served as financial advisor and Massumi + Consoli LLP served as legal advisor to Chartbeat and Cuadrilla. Pagemill Partners, the technology M&A advisory practice of Kroll, served as financial advisor and DLA Piper served as legal advisor to Lineup. AGC Partners served as financial advisor and Fenwick served as legal advisor to Tubular.