Marketing analytics firm Invoca banking on artificial intelligence
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By Marissa Nall Friday, August 18th, 2017
Invoca is integrating artificial intelligence into its Voice Marketing Cloud products. As machines and software get smarter, so too will telemarketers. Santa Barbara-based phone call marketing analytics firm Invoca announced Aug. 7 that it would integrate artificial intelligence into its Voice Marketing Cloud products, gleaning information like language patterns from customer calls. And the new…
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