December 17, 2024
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A blueprint for green business: Patagonia execs share lessons learned in new book

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In “The Responsible Company,” Patagonia founder Yvon Chouinard and longtime executive Vincent Stanley draw from their experiences to argue that green business practices are crucial both for the environment and for companies’ bottom lines. A year before Chouinard founded Patagonia, the Ventura-based outdoor clothing company known for being one of the greenest businesses in the…

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