Op/ed: The seven deadly sins of marketing communications
Op/Eds, OpinionBy Darrel Kachan on June 8, 2012 Most business owners and other professionals have a goodwill ambassador or lead generator that often works 24/7 without salary or complaints. But the way they treat this invaluable contributor to their success can be downright sinful. I’m referring not to a person, but to your public and industry Read More →
Op/ed: Franchisee or independent, the choice is yours
Op/Eds, OpinionBy Barry Kurtz on May 11, 2012 If you’re like many ambitious middle-managers and c-level employees who find themselves “in transition” as the recession drags on, you may face a stark choice — whether to downsize your lifestyle and your ego by working an unfulfilling job or, in the alternative, start your own business. If Read More →
Letter: Clarifying the status of solar and wind projects in the region
Letters to the Editor, OpinionDear Editor: First, let me thank you for writing the article on renewable energy in our region. [See Green Coast special section, published April 6]. It is important for people to know about local projects and their progress. I actually produce a monthly renewable energy report on projects large and small for regional stakeholders and Read More →
Letter: Reflecting on the rise and fall of United Airlines
Letters to the Editor, OpinionDear Editor: I’m an avid reader of the Pacific Coast Business Times and a small business owner in Oxnard. I’m also a huge fan of yours and read all of your columns and perspectives and learn from them. Editor Henry Dubroff’s April 6 column on what’s happened to the United Airlines business model rang so Read More →
Letter: Santa Margarita Ranch is expanding, not rebranding, its offerings
Letters to the Editor, OpinionThe zipline tours and outdoor events are simply accessory uses to the existing and main use of the property.
Op/ed: Use technology to improve your business, not just to promote it
Op/Eds, OpinionBy Jacques Habra on April 20, 2012 As general manager of an online marketing firm, I am often asked, “Should we be on Facebook?” or “Should I be tweeting?” My immediate answer is no. You should be focused on increasing your value to your customers, and only using technology to learn about your business and Read More →
The forgotten piece of the financial pie
Op/Eds, OpinionA will doesn’t avoid having a court settle out your estate in California if the estate is above $150,000.
