Building a strategic brand voice on social media
Higher Education, Latest news, Small BusinessBy Erika Fischer Social media has evolved as a brand communications tool. What once was a tool for signaling relevance is increasingly a recognized media for brand building. But how can brands be strategically built in our increasingly fragmented media world where boundaries continue to shift? While this is an area just beginning to be Read More →
How to get the most out of online reviews
Banking Industry, Latest news, Op/Eds, OpinionThis article is only available to Business Times subscribers Subscribers: LOG IN or REGISTER for complete digital access. Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists. Check the STATUS of your Subscription Account.
Letter to the editor: ExxonMobil should not be allowed to truck offshore oil
Central Coast, Energy, Latest news, Letters to the Editor, OpinionThis article is only available to Business Times subscribers Subscribers: LOG IN or REGISTER for complete digital access. Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists. Check the STATUS of your Subscription Account.
Witman: The perils of undue trust in technology
Higher Education, Latest news, Op/Eds, Opinion, TechnologyBy Paul Witman The Rev. Jeff Edwards, the 63-year-old pastor of the Parsippany United Methodist Church in New Jersey, deposited four checks at his Wells Fargo branch in April 2018. That same day, an unknown individual deposited four forged checks with someone else’s stolen ATM card at that same ATM. The forged checks were drawn Read More →
White: How to handle IRS efforts to collect unpaid taxes
Latest news, Law & Goverment, Op/Eds, OpinionThis article is only available to Business Times subscribers Subscribers: LOG IN or REGISTER for complete digital access. Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists. Check the STATUS of your Subscription Account.
Lopez: Ventura County’s moratorium on new oil wells unwarranted
Energy, Latest news, Op/Eds, OpinionThis article is only available to Business Times subscribers Subscribers: LOG IN or REGISTER for complete digital access. Not a Subscriber? SUBSCRIBE for full access to our weekly newspaper, online edition and Book of Lists. Check the STATUS of your Subscription Account.
Sengupta: Follow my father’s business advice
East Ventura County, Higher Education, Latest news, Op/Eds, Small BusinessBy Sumantra Sengupta Recently, a colleague showed me an article that he wrote, which essentially took a page from the “Not your father’s …” tagline that General Motors made popular across many of their brands. Alas, many of those brands have disappeared, so not only is it not your father’s car — it’s actually no Read More →
