Storytelling can breathe life into your business
Higher Education, Latest news, Op/EdsBy Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →
CFOs recognize value of diversity, inclusion
Latest news, Op/Eds, OpinionBy Mark Riley Many middle market companies are considering ways to create a diverse and inclusive environment. But their employees aren’t the only ones to benefit. Companies are seeing the advantages of embracing the different ages, ethnicities, genders and education levels of their employees to create an inclusive, creative and collaborative workplace. Those currently entering Read More →
Days of ‘build it and they will come’ are over
Latest news, Op/Eds, OpinionBy Sarah Fischbach In marketing, we often talk about product, price, place and promotion when it comes to the elements of the marketing mix used to help decision makers assess their product against the competition for a successful launch in the marketplace. One of the areas of the marketing mix that has been experiencing a Read More →
Women deserving of more respect in the workplace
Latest news, Op/Eds, Opinion, Women Inc.By Ritch Eich In April, the Pacific Coast Business Times featured an article that focused on why women don’t attain more leadership positions. While I agree wholeheartedly with most everything in the article, as someone who has spent a lifetime working with, and for, strong women, I want to provide another perspective. Robert Mueller, a Read More →
Confidence key to successful negotiations
Higher Education, Latest news, Op/Eds, OpinionBy Judith Richards Why are employees leaving unclaimed value on the bargaining table? How can individuals increase the likelihood of achieving their negotiation goals? Negotiation skills in the workplace play an essential role in facilitating the sales process, resolving conflict and ensuring career success. Unfortunately, the majority of employees have not been exposed to formalized Read More →
Teacher externships help employers
Higher Education, Latest news, Op/Eds, OpinionBy Greg Gillespie and Paula Hodge Change is happening in business and industry at such a fast pace that high school and college course curriculums can quickly become outdated. Students who are fortunate to obtain internships this summer can be exposed to the latest business advances, but it’s not enough. The reality is that not Read More →
Pharmaceuticals on path to sustainability
Green Coast, Health Care & Life Science, Latest news, Op/Eds, Opinion, TechnologyBy Valeria Makarova Since the concept of sustainable development was introduced back in the 1980s, corporations from various industries have been dealing with ever-increasing pressure to address stakeholder social needs and their environmental footprints. The traditional “business as usual” model — pursuing the business imperative goal of profit maximization while ignoring negative social and environmental Read More →
