Marketing, innovation important but sales skills critical
Latest news, Op/EdsBy Jim Cathcart In a recent discussion at a business school in California, it was pointed out that the curriculum had plenty of marketing and entrepreneurship courses, plus even some innovation courses, but none on sales skills. The rationale was, “Sales gets covered in the other courses so there’s no need for a separate class.” Read More →
Profit not a dirty word for businesses
Latest news, Op/Eds, OpinionBy Gary Wechter I must say I was outraged after reading Steven Mintz’ op-ed, “Minimum wage hike a moral issue,” in the April 8 issue. “Outraged” when at the end of the article I learn that Mintz is a professor in the Orfalea College of Business at Cal Poly San Luis Obispo. I asked Read More →
Knowing public policy good business
Latest news, Op/Eds, OpinionBy Loredana Carson As we go about our daily life, laws are being made, bills are being sponsored, government officials are grappling with problems and politicians are building their careers on issues that are of great importance to the business community. Everyone should pay attention to these public policy matters, but business leaders need more Read More →
Minimum wage hike a moral issue
Latest news, Op/Eds, OpinionBy Steven Mintz California is frequently a bellwether state with respect to workplace ethics issues. Exhibit A is the recently adopted law that mandates a minimum wage of $15 by the end of 2022. Under a deal reached with state lawmakers on April 4, the state minimum wage will rise to $10.50 on Jan. 1, Read More →