Conversant will align all of its business units — including a new SET Media video unit that it acquired for $26 million in cash and $4 million in stock days after its name change — around the goal of direct conversations between advertisers and consumers.
Goleta-based Inogen has raised $70.5 million in an initial public offering of 4.4 million shares priced at $16, the bottom of the expected $16 to $18 a share range, according to IPO investment firm Renaissance Capital.
Shares of Westlake Village-based Conversant gained sharply in after-hours trading on Feb. 11 as the company delivered profits that beat Wall Street’s expectations and announced big changes designed to lead to growth.
Goleta-based Inogen has boosted the amount it plans to raise in its initial public offering to a possible $91.3 million. The pricing is a sign that Inogen and its underwriters — J.P. Morgan, Leerink Partners, William Blair and Stifel — believe there’s strong demand for its shares.
Online advertising firm ValueClick has changed its name to Conversant and recalibrated its business model to focus on helping marketers better target individual consumers.
If Goleta-based Inogen goes public this year, it will be the first firm in the region to do so under new securities rules that make it easier for small companies to become listed on the major exchanges but also allow them to reveal less information to investors than their larger counterparts.
