How to move customers to say ‘I do’
In today’s digital world, we are bombarded with brand promises, marketing messages, sales pitches and promotional offers at every turn. It is nearly impossible to siphon the constant stream of data that invades our space — whether it be at work, at home or at play. So what does it take to for us to Read More →
How to hire for company culture fit
“We look for employees who fit into our culture.” How often have you heard that phrase from hiring managers? How many times have you said that yourself? And when was the last time you were confident that you didn’t just rely on your gut feeling? Yes, exactly. Hiring is indeed a powerful way to build Read More →
Goodbye to Haggen grocery stores
Wikipedia states that strategic bankruptcy occurs when an otherwise solvent company makes use of the bankruptcy laws for a specific business purpose. An example of this was in 2002 when Kmart filed a Chapter 11 bankruptcy. Kmart had a severe cash flow problem because it was locked into long-term leases at premium rates with respect Read More →
Try alternative commute during Ride Week
This year the Ventura County Transportation Commission and the Ventura County Air Pollution Control District are sponsoring Ride Week, Oct. 5-9. Ride Week is an opportunity for everyone to try out an alternative commute such as biking, walking, carpooling, vanpooling or riding a bus or train and win prizes for their efforts. Ventura County drivers Read More →
VW’s actions smack of ethical blindness
Are profits and corporate values treated equally? Did Volkswagen compromise its core values? On its website the stated strategy that drives the company’s actions is: “We see high customer satisfaction as one of the key requirements for the company’s long-term success.” That would be a “yes” to the core values question. VW did emphasize profits Read More →
