Op/ed: The seven deadly sins of marketing communications
By Darrel Kachan on June 8, 2012 Most business owners and other professionals have a goodwill ambassador or lead generator that often works 24/7 without salary or complaints. But the way they treat this invaluable contributor to their success can be downright sinful. I’m referring not to a person, but to your public and industry Read More →
Finding cures for the corporate class-action lawsuit epidemic
The plague of class-action lawsuits afflicting corporate America is spreading across the Tri-Counties. A stock-price drop. Bam. A merger announcement. Bam. Trying to take a company private. Bam. For journalists, the announcement of a class-action lawsuit typically comes in the form of a press release that gets wide dissemination on BusinessWire and on Yahoo Finance. Read More →
Central Coast small businesses stack up well against rest of Golden State
The Central Coast finished at the top of California’s regional rankings, with the Bay Area a very close second.
Editorial: McCune gets well-deserved honor
We’ll offer our congratulations to Sage Publications and owner Sara Miller McCune, one of the region’s true visionary entrepreneurs and philanthropists. On May 31, McCune was slated to be honored with an honorary Doctor of Humane Letters degree from her alma matter, Queens College in Flushing, N.Y., during the college’s commencement ceremony. As an undergraduate Read More →
Editorial: Green waste proposal calls for fresh thinking
When it comes to reinventing the Central Coast’s economy around renewable energy technologies, new rules need to be written — and some adjustments will be inevitable. That’s part of the reason it’s important for the Ventura County Board of Supervisors to carefully look over a proposal to change the text of the county’s coastal zone Read More →
UCSB’s ocean science center holds out hope for bright future
A walk through the half-finished construction project on Lagoon Road on the UC Santa Barbara campus underscores the fact that creating successful public-private partnerships in a post-recession world is a tough job indeed. The project, which boasts some of the best views of the Channel Islands anywhere, has been much in the news lately because Read More →
Editorial: Ryan shies away from VP talk
House Budget Committee Chair Paul Ryan, a Wisconsin Republican, made news May 22 with a speech at the Reagan Library in Simi Valley. Notably he warned against the kind of austerity trap — a combination of tax hikes and spending cuts — that has badly crippled several European economies. He also dodged questions about joining Read More →
