While other mom-and-pop shops got caught up in a race to the bottom on retail pricing, Jensen Music relied on non-tradeable services to stay in business, repairing instruments and dedicating about half of its space to lesson rooms and instruction.
The Bottlemeister’s schedule is so busy that CEO Tom Nulman can only take on a few new clients a year. But he tries to make room for small operations, giving them the same pricing as larger clients, even if the lower volumes means he’ll only break even on a day of bottling.
As part of an occasional series checking in with small-business experts in the region, the Business Times asked Ray Bowman, the director of the Small Business Development Center at the Economic Development Collaborative — Ventura County, to take part in a written Q&A about entrepreneurial finance.
By Patrick Kulp / Friday, November 22nd, 2013 / Small Business, Tri-County Economy / Comments Off on The new Black Friday: Small businesses rely on Saturday promotion to boost sales
Small businesses throughout the Tri-Counties will offer their own promotional events and discounts as part of the most recent addition to the holiday shopping calendar, Small Business Saturday.
This has been the year co-working hit the Tri-Counties. With the opening on Nov. 4 of Connect Ventura in the Working Artists Ventura building, there are now co-work spaces in Ventura, Santa Barbara and San Luis Obispo.