Schlomer-Fischer: Brand innovation requires creativity
By Erika Schlomer-Fischer Chaos or creative brand opportunity? Technological shifts are being felt at many levels in business and our daily lives today. Human adaptation to these shifts has always created anxiety due to social, economic and power-based changes. The field of Austrian economics aptly refers to this period of change as “creative destruction.” As Read More →
McKay: Creating brand identity, personality essential
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Targeted marketing key to loyal customers
By Sarah Fischbach Consumerism gets a bad rap, particularly during the holiday shopping season, which has just drawn to a close. It is often defined as frivolous buying of products just for the purpose of buying. But consumerism does not have to be negative; it can be defined as an informed decision-making process in the Read More →
How to move customers to say ‘I do’
In today’s digital world, we are bombarded with brand promises, marketing messages, sales pitches and promotional offers at every turn. It is nearly impossible to siphon the constant stream of data that invades our space — whether it be at work, at home or at play. So what does it take to for us to Read More →
