Makarova: Businesses must lead on sustainability
By Valeria Makarova In the world of business, the idea of social and environmental sustainability as corporate responsibility has evolved from an abstract notion into a broadly accepted concept that has started shaping real corporate agendas and business practices. A tipping point was reached over the last decade. The shifts in demographics, as well as Read More →
Tri-county supervisor races shaping up
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Our view: Kudos to Johnstons for Boys & Girls Club after school program
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Balbien: Let economic theory guide tax reform
By Joel Balbien In an ideal world, governments operate under balanced budgets and taxes on the private sector and individuals are structured to minimize adverse changes in economic behavior. Good public policy funds government services demanded by voters and paid for by taxpayers while sustaining competitive levels of private sector production, sale of goods of Read More →
Building a strategic brand voice on social media
By Erika Fischer Social media has evolved as a brand communications tool. What once was a tool for signaling relevance is increasingly a recognized media for brand building. But how can brands be strategically built in our increasingly fragmented media world where boundaries continue to shift? While this is an area just beginning to be Read More →
Good Works: Homeless living in their vehicles get solar chargers
Nonprofit Unite to Light and the New Beginnings Counseling Center’s Safe Parking Program have teamed up to bring light, electricity and a degree of security to about 120 folks living in their cars in Santa Barbara County. Unite to Light president Megan Birney and Safe Parking Program sponsor Mike Tognotti and daughter Sofia Tognotti put Read More →
Nall: Judging a startup competition not as easy as it looks
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