Impact Radius offers alternative to advertising network model
Santa Barbara-based marketing technology firm Impact Radius says it is growing fast and signing up marquee customers.
Conversant profits on track, extends buybacks
Westlake Village-based digital marketing firm Conversant stayed on track with earnings but slightly missed Wall Street’s revenue targets as it committed to returning $150 million more in cash to shareholders through stock buybacks.
J.D. Power buys online marketing metrics firm Korrelate
Westlake Village-based J.D. Power has purchased Korrelate, an Orlando-based digital marketing company that measures consumers’ online behaviors and links them to offline sales activity. T
Investors place bets on Ventura advertising tech firms
In a major week for advertising technology firms in Ventura, The Trade Desk has raised $20 million in a second venture capital round and Connexity has been acquired by Los Angeles-based Shopzilla.
Local Market Launch raises $1.5M
Santa Barbara-based Local Market Launch, a firm that helps small businesses create and maintain an online presence, has raised $1.5 million in venture capital, bringing its total raised to date to $2.7 million. The company was founded last year by Brian Coryat, the founder of digital advertising firm ValueClick. The funding came from Santa Barbara-based Read More →
