The Trade Desk doubles net income for second quarter
The Trade Desk stock slumped more than 7 percent ahead of an earnings release that showed a 54 percent increase in the Ventura-based company’s second quarter earnings, bringing in $72.8 million and doubling its net income to $18.8 million. Earnings per diluted share nearly tripled to 43 cents, up from 15 cents for the same Read More →
Storytelling can breathe life into your business
By Jodi Hill Marketing is an essential component of starting a small business. However, many entrepreneurs find themselves with a great product or service but little funding and no idea where to start. A familiar term associated with low-cost promotion is grassroots marketing, a process that involves targeting a small niche group of people and Read More →
More viewers tune into over-the-air digital television signals
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Stock soars at The Trade Desk over news of $200 million offering
The Trade Desk stock gained 3.5 percent on the news that it had filed a registration statement with the Securities and Exchange Commission for a follow-on offering of up to $200 million of existing stock. The digital advertising platform company, headquartered in Ventura, will not receive any proceeds from the offering, filed May 19. The Read More →
Confessions of a Digital Heretic: Nonprofit journalism crashes the paywall
By Henry Dubroff When Pacific Coast Business Times staff writer Alex Kacik won a USC Annenberg School fellowship in health journalism this year, the last thing on my mind what that his project would run head-on into our paywall. But that’s precisely what happened after he wrote the first in a series of stories about Read More →
CHK America makes digital displays for transit terminals
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How to move customers to say ‘I do’
In today’s digital world, we are bombarded with brand promises, marketing messages, sales pitches and promotional offers at every turn. It is nearly impossible to siphon the constant stream of data that invades our space — whether it be at work, at home or at play. So what does it take to for us to Read More →
