Reaching the 85 percent of American consumers who won’t buy a more expensive product simply because it’s the eco-friendly alternative is one of the largest challenges facing American manufacturers. That was the discussion Thursday morning between Wall Street Journal editors, Procter & Gamble Co.’s chief executive, the entrepreneur behind Paul Mitchell shampoos and Patrón tequila, Read More →
By Henry Dubroff / Friday, December 16th, 2011 / Green Coast, Top Stories / Comments Off on Cities in line for electric car charging stations
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By Stephen Nellis / Monday, December 27th, 2010 / Green Coast, Top Stories / Comments Off on A renewable market: Giant machines generating green energy
Mafi-Trench Co. is building turboexpanders for the renewable energy sector
By Stephen Nellis / Monday, December 6th, 2010 / Features, Green Coast / Comments Off on When vision isn’t enough: Former Patagonia CEO leads MBA program
Former Patagonia CEO Michael Crooke is overseeing a new certificate at Pepperdine University’s MBA program in Malibu focusing on socially responsible business practices
A new financial backer is pursuing federal loan backing for the smaller of the two utility-scale solar farms slated for the Carrizo Plain in San Luis Obispo County.
Santa Barbara is now home to the largest green development of single-family homes in the country. Santa Ana-based developer City Ventures broke ground Nov. 10 on a 48-townhome project in Santa Barbara’s East Beach area. Dubbed the Santa Barbara East Beach Collection, the project is striving for LEED Platinum certification from the U.S. Green Building Read More →
By Henry Dubroff / Monday, November 8th, 2010 / Columns, Opinion / Comments Off on California’s chips are all in on green
One thing is clear from this year’s election results: California will bet a big chunk of its economic future on alternative energy. The resounding defeat of Proposition 23, which would have rolled back the Golden State’s cap-and-trade regime, came at the hands of a big coalition of venture capitalists, environmentalists and traditional business leaders bent Read More →
