Sinclair: Three steps to prioritizing charitable giving
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Schlomer-Fischer: Brand innovation requires creativity
By Erika Schlomer-Fischer Chaos or creative brand opportunity? Technological shifts are being felt at many levels in business and our daily lives today. Human adaptation to these shifts has always created anxiety due to social, economic and power-based changes. The field of Austrian economics aptly refers to this period of change as “creative destruction.” As Read More →
Hill: Marketing to millennials and Gen Z
By Jodi Hill Working in higher education marketing and teaching millennial graduate students, I’ve learned a bit about how to speak to, work with and market to millennials, those born between 1980 and 1994. Now we’re also faced with Gen Z, who are starting to enter the workforce. Born after 1995, this generation is considered Read More →
Solvang Chamber of Commerce gets contract to brand and market city
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McKay: Creating brand identity, personality essential
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Marketing analytics firm Invoca banking on artificial intelligence
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Ventura County Lodging Association executive director stepping down
The Ventura County Lodging Association announced a change in leadership Aug. 3, as Executive Director Rebekah Evans steps down effective Aug. 25. “It has truly been my privilege to help grow the Tourism Business Improvement District for the cities of Ventura, Oxnard, Camarillo and Port Hueneme!” Evans wrote in her farewell letter. She later said Read More →
