Online advertising firm ValueClick’s third-quarter profits jumped 33 percent to $22.1 million and the firm announced plans to sell off company-owned websites such as Investopedia.com and CouponMountain.com.
“We delivered strong profitability and cash flow in the third quarter, driven by a continued mix shift into our higher-value-added offerings,” ValueClick CEO and President John Giuliani said in a news release. “Solid year-over-year growth in our CRM, affiliate marketing, mobile, video and cross-device solutions was offset by weakness in our insertion order display business within the media segment.”
By Stephen Nellis / Friday, October 18th, 2013 / Features, Technology / Comments Off on The art of advertising: PureClick keeps an eye on Google
Internet veteran Tim Rodgers founded PureClick with a simple goal. Google’s display advertising networks offer to place banners and ads on thousands of websites across the Internet, playing a sort of matchmaker by putting those ads next to what it deems to be the most relevant content. PureClick aims to let advertisers double-check Google’s work.
It’s a very long way from the canyons of Madison Avenue or the boulevards of Paris to Rosetta’s sleek new building near the airport in San Luis Obispo. But the successful creation of the world’s biggest advertising agency will depend in part on what happens within the walls of Rosetta, and other niche agencies, that Read More →
By Stephen Nellis / Friday, January 4th, 2013 / Features, Small Business, Technology / Comments Off on The good, the bad and the fake: Santa Barbara firm double checks sales leads data
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Farshad Fardad has raised $60 million and used $40 million of it to buy a Canadian firm in a bid to build a digital marketing conglomerate big enough to compete with the likes of ValueClick and the region’s other top names. Fardad is CEO of Westlake Village-based GlobalWide Media, founded in 2007. In May, the Read More →
By Julian Moore on Sept. 7, 2012 Camarillo-based media company Salem Communications, which serves up conservative political commentary on sites such as HotAir.com and dozens of talk radio stations across the country, is in a position to tap new revenue streams this election season. [wikichart align=”right” ticker=”NASDAQ:SALM” showannotations=”true” livequote=”true” startdate=”07-03-2012″ enddate=”07-09-2012″ width=”300″ height=”245″] Media experts Read More →
By Stephen Nellis / Monday, August 13th, 2012 / Technology, Top Stories / Comments Off on Connexity powers up for profitability with new funds
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